On entering the head office of Fuente in
the Netherlands, you immediately notice the exceptional volcanic
rock with a continuous stream of calming, clear water emerging from
it. This is the icon of hair care producer Fuente ("spring" in
Spanish), which with its "Glamorous by Nature" concept has
meanwhile become a familiar name in the world of hair care. All the
products from this leading Dutch company are produced exclusively
from natural and organic ingredients. They are finished highly
luxuriously and are offered exclusively via top salons in Europe,
America, Asia and Australia.
Fuente demonstrates that luxury and sustainability go together well. The packaging, the ingredients and the production process all have a minimal ecological footprint. All products are put together on a natural basis but also developed for sustainability. The customers of Fuente are increasingly aware of the environment, so sustainability is an important keyword at Fuente. We are continuously striving for a good balance between the economic, social and environmental aspects of our business activities. Producing in a socially responsible manner is a top priority at Fuente. And there are naturally no animal ingredients in the products; nor are they tested on animals.
The packaging materials from Fuente have a luxurious and
fashionable look & feel. The high-quality products from Fuente
are packaged in very attractively designed glossy flacons and pots.
With them Fuente emphasises its commitment to fashion. 
Fuente unites
sustainability, cosmetics and fashion into one strong hair care
brand. That combination will be perfectly balanced in everything
Fuente is going to develop over the next few years. We see
sustainability in the PET packaging materials.
Fuente's colour machine is also very environmentally conscious. In its time, the Colour Manager was already years ahead with an ultimate form of sustainability and savings of thousands of Pounds on purchasing and consumption of organic hair dyes. The machine delivers a saving on hair colouring products of 25% to 30%.
Meanwhile, years later, Fuente is an established name. Many hair stylists across the world use and value Fuente products. They recommend FUENTE as the first natural hair cosmetics line that has been able to prove itself as a reliable, pure source of hair wellness of exceptional quality.
As you might expect from a spring, Fuente simply keeps flowing:
there are always new products coming out and existing formulations
are again and again being enriched with special new natural
ingredients.
Since 2010, for instance, there has been the world's first
'intelligent' shampoo: the elite Truffle by Fuente, developed in
cooperation with Belgian and Japanese scientists and unveiled
during the Millionaires Fair in Amsterdam.
The next step will be a hair fashion collection of our own, designed by prominent international hair stylists. Fuente will be their source of inspiration.
